About the Speaker

Danielle Shay
VP of Options
Simpler Trading

Danielle Shay is a market analyst, trader, and the VP of options at Simpler Trading. She is an expert commentator on Fox News, Fox Business, Yahoo! Finance, Cheddar, Stockcharts.com and more. Ms. Shay is also a contributing author in John Carter's 3rd edition of Mastering the Trade. Her focus is on trend-following and directional strategies via options trading, though she covers stocks and ETFs as well. As a former teacher, Ms. Shay's goal is to help traders grasp the basics that make trading simpler-no matter their skill level. Her motto is, "If I can do it, you can do it!."

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Speaker Schedule
Tuesday, October 20, 2026, 2:05 pm - 2:35 pm EST
Before the Report: Trading Pre-Earnings Momentum with the Five Star System
Danielle Shay |Simpler Trading

Most traders wait for the earnings headline. The better move often starts weeks earlier, when expectations build, institutions quietly position, and the stocks move in anticipation before the report ever hits.

In this session, Danielle Shay, VP of Options at Simpler Trading, breaks down pre-earnings momentum: why it shows up again and again, and how she uses the earnings calendar to time it instead of chasing the news to trade options. You’ll see how she puts her custom Earnings Hot Zone tool and Five Star Ranking System to work to identify swing trades in the stock market. She marks the window into a report, scores a name’s history, and separates stocks with a real pattern of rallying into earnings to find tradeable ideas using the earnings calendar.

Leave with a clearer, more systematic way to approach earnings season, before the crowd shows up.

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