In this session, we explore the evolution of factor ETFs and delve into how quality investing works. We will look at different approaches to measurement, and why this factor may hold up across different market environments. From the general risk-return profile to the nuts and bolts of MSCI’s methodology, Paul Riccardella of MSCI and Erin Allen of BMO ETFs will uncover the truth about quality ETF investing and how it can fit in your portfolio.